TY -
GEN
AU - Soproni, Luminita
TI -
The world economic crisis - key moment for redefining the borders of financial communication
KW - Weltwirtschaftskrise
KW - Finanzkrise
KW - Zentralbank
KW - Geldpolitik
KW - Unternehmen
KW - Kommunikation
KW - Transparenz
KW - Bankgewerbe
KW - financial communication
KW - transparency
KW - strategy
KW - crisis
PY - 2011
N2 - Veröffentlichungsversion
N2 - begutachtet (peer reviewed)
N2 - In: Eurolimes (2011) 12 ; 133-147
N2 - In the last few years, both companies and financial institutions have greatly expanded the sphere and the content of the financial communication in order to meet the increasingly demanding audience and the higher legal requirements. The international financial crisis has increased the market's sensitivity to the communication strategies of firms and central banks and has given entirely new coordinates to the financial communication. The capital has never been more global and neither the competition between companies has ever been stronger. In this context, many companies are redefining the limits of communication with investors and analysts in order to reduce the risks associated with unfavourable conjunctures and lack of confidence. The central banks understand that an efficient communication is more than necessary in times of increased uncertainty, when the public is faced with a lack of confidence in both economy and in those that create and implement the economic policies.
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -