TY -
GEN
AU - Daikeler, Jessica
AU - Bosnjak, Michael
AU - Lozar Manfreda, Katja
TI -
Web Versus Other Survey Modes: An Updated and Extended Meta-Analysis Comparing Response Rates
KW - Umfrageforschung
KW - Online-Befragung
KW - Antwortverhalten
KW - Meta-analysis
KW - Replication and extension
KW - Response rate difference
KW - Response rates
KW - Web survey usage
PY - 2020
N2 - Postprint
N2 - begutachtet (peer reviewed)
N2 - In: Journal of Survey Statistics and Methodology ; 8 (2020) 3 ; 513-539
N2 - Do web surveys still yield lower response rates compared with other survey modes? To answer this question, we replicated and extended a meta-analysis done in 2008 which found that, based on 45 experimental comparisons, web surveys had an 11 percentage points lower response rate compared with other survey modes. Fundamental changes in internet accessibility and use since the publication of the original meta-analysis would suggest that people’s propensity to participate in web surveys has changed considerably in the meantime. However, in our replication and extension study, which comprised 114 experimental comparisons between web and other survey modes, we found almost no change: web surveys still yielded lower response rates than other modes (a difference of 12 percentage points in response rates). Furthermore, we found that prenotifications, the sample recruitment strategy, the survey’s solicitation mode, the type of target population, the number of contact attempts, and the country in which the survey was conducted moderated the magnitude of the response rate differences. These findings have substantial implications for web survey methodology and operations.
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -