TY - GEN
AU - Kootbodien, Ammaarah
AU - Prasad, Nunna Venkata
AU - Ali, Muhamad Sham Bin Shahkat
TI - Trends and Impact of WhatsApp as a Mode of Communication among Abu Dhabi Students
KW - WhatsApp
KW - interpersonal communication
KW - medium
KW - miscommunication
KW - university students
PY - 2018
N2 - Veröffentlichungsversion
N2 - begutachtet (peer reviewed)
N2 - In: Media Watch ; 9 (2018) 2 ; 257-266
N2 - Online communication platforms have enabled millions of users to easily communicate with one another. WhatsApp is one of the most popular communication platforms in the United Arab Emirates (UAE), especially among university students. To better understand the effectiveness of WhatsApp, this research examines the trends and impact of WhatsApp usage among undergraduate university students in Abu Dhabi. The study also investigates the use of emoji and text messages as a replacement to the interpersonal communication that conventionally occurs in the process of face-to-face interaction. By means of a survey, this study found that Abu Dhabi University students consider WhatsApp to be an effective interpersonal communication medium. Although miscommunications often occur while using WhatsApp, the perceptions of the respondents varied greatly due to their own experiences and feelings regarding its use.
UR - http://slubdd.de/katalog?TN_libero_mab2
ER -
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