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  1. Raithel, Sascha [Author]; Hock, Stefan J. [Author]; Mafael, Alexander [Author]

    Product recall effectiveness and consumers' participation in corrective actions

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    2024

    Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 52(2024), 3 vom: Mai, Seite 716-735

  2. Mafael, Alexander [Author]; Raithel, Sascha [Author]; Hock, Stefan J. [Author]

    Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity

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    2022

    Published in: Academy of Marketing Science: Journal of the Academy of Marketing Science ; 50(2022), 1 vom: Jan., Seite 174-194

  3. Bigus, Jochen [Author]; Kieu Phuong Mai Hua [Author]; Raithel, Sascha [Author]

    Definitions and measures of corporate reputation in accounting and management : commonalities, differences, and future research

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    2024

    Published in: Accounting and business research ; 54(2024), 3, Seite 304-336

  4. Mafael, Alexander [Author]; Raithel, Sascha [Author]; Taylor, Charles Raymond [Author]; Stewart, David W. [Author]

    Measuring the role of uniqueness and consistency to develop effective advertising

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    2021

    Published in: Journal of advertising ; 50(2021), 4, Seite 494-504

  5. Raithel, Sascha [Author]; Mafael, Alexander [Author]; Hausmann, Maximilian [Author]; Niemann, Antje [Author]; Schweiger, Manfred [Author]

    The influence of online complaints on Third-Party Consumers

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    Berlin: Freie Universität Berlin, 2019

    Published in: Poster-Sessions des Fachbereichs Wirtschaftswissenschaft ; 2019/2

  6. Schwaiger, Manfred; Raithel, Sascha

    Reputation und Unternehmenserfolg

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    Springer Science and Business Media LLC, 2014

    Published in: Management Review Quarterly, 64 (2014) 4, Seite 225-259