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  6. Martínez-López, Francisco J. [Author]; Anaya-Sánchez, Rafael [Author]; Aguilar-Illescas, Rocio [Author]; Molinillo, Sebastián [Author] ; Springer International Publishing

    Online brand communities : using the social web for branding and marketing

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    Cham; Heidelberg; New York; Dordrecht; London: Springer, [2016]

    Published in: Progress in IS

  13. Cardoso, Antonio [Author]; Gabriel, Marx [Author]; Figueiredo, Jorge [Author]; Oliveira, Isabel [Author]; Rêgo, Reiville [Author]; Silva, Rui [Author]; Oliveira, Márcio José Sol Pereira [Author]; Meirinhos, Galvão [Author]

    Trust and loyalty in building the brand relationship with the customer: Empirical analysis in a retail chain in northern Brazil

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    Basel: MDPI, 2022

  17. Rahman, Renée [Author]; Langner, Tobias [Author]; Temme, Dirk [Author]

    Brand love : conceptual and empirical investigation of a holistic causal model

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    2021

    Published in: The journal of brand management ; 28(2021), 6 vom: Nov., Seite 609-642

  20. Ćatić, Lejla [Author]; Poturak, Mersid [Author]

    Influence of brand loyalty on consumer purchase behavior

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    2022

    Published in: International Journal of Research in Business and Social Science ; 11(2022), 8 vom: Nov., Seite 83-91