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  1. Cerf, Moran [Editor]; Garcia-Garcia, Manuel [Editor]; García y García Hispaleto, Manuel [Editor]; Kotler, Philip [Writer of preface]

    Consumer neuroscience

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    Cambridge, Massachusetts; London, England: The MIT Press, [2017]

  2. Lichtenstein, Sarah [Editor]; Slovic, Paul [Other]

    The construction of preference - [1. publ.]

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    Cambridge [u.a.]: Cambridge University Press, 2006

  3. Schifferstein, Hendrik N. J. [Editor]; Hekkert, Paul [Editor]

    Product experience - [1. ed.]

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    Amsterdam; Heidelberg [u.a.]: Elsevier, 2008

  4. Kahle, Lynn R. [Editor]; Kim, Chʿung-hyŏn [Other]

    Creating images and the psychology of marketing communication

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    New York [u.a.]: Psychology Press, 2006 ; Mahwah, NJ: Lawrence Erlbaum Associates, Publishers, 2006

    Published in: Advertising and consumer psychology

  5. Anderson, Simon P. [Author]; Palma, André de [Author]; Thisse, Jacques-François [Author] ; Palma, André de [Other]

    Discrete choice theory of product differentiation

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    Cambridge, Mass. [u.a.]: MIT Press, 1992

  6. Thaler, Richard H. [Author]; Sunstein, Cass R. [Author]

    Nudge : the final edition - [Updated edition]

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    [New York]: Penguin Books, an imprint of Penguin Random House LLC, 2021

  7. Louviere, Jordan J. [Author]; Hensher, David A. [Author]; Swait, Joffre D. [Author] ; Adamowicz, Wiktor [Performer]; Swait, Joffre [Performer]

    Stated choice methods : analysis and applications - [5. print.]

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    Cambridge [u.a.]: Cambridge Univ. Press, 2007

  8. Mitchell, Andrew A. [Editor]

    Advertising exposure, memory, and choice

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    Hillsdale, NJ [u.a.]: Erlbaum Associates, 1993

    Published in: Advertising and consumer psychology