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  1. Kuhnle, Helmut [Author]

    Was bewegt Marketing?

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    Wiesbaden: Gabler, 1989

    Published in: Gabler-Basiswissen für das Management

  2. Bogner, Thomas [Author]

    Strategisches Online-Marketing - [1. Aufl.]

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    Wiesbaden: Deutscher Universitäts-Verlag, 2006

    Published in: Wirtschaftswissenschaft

  3. Russell, Edward [Author]

    The fundamentals of marketing

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    Lausanne [u.a.]: AVA Academia, 2010

    Published in: AVA fundamentals series

  4. Kotler, Philip [Author]; Armstrong, Gary [Author]; Balasubramanian, Sridhar [Author]

    Principles of marketing - [Nineteenth edition, global edition]

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    Harlow, England; London; New York; Boston; San Francisco; Toronto; Sydney; Dubai; Singapore; Hong Kong; Tokyo; Seoul; Taipei; New Delhi; Cape Town; Sao Paulo; Mexico City; Madrid; Amsterdam; Munich; Paris; Milan: Pearson, [2024]