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  1. Nguyen Ngoc Hien [Author]; Tran Nguyen Huynh Nhu [Author]

    The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses : the moderating role of brand awareness

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    2022

    Published in: Cogent business & management ; 9(2022), 1, Artikel-ID 2105285, Seite 1-24

  2. Nguyen Tran Le Na [Author]; Nguyen Ngoc Hien [Author]

    A study of user’s m-wallet usage behavior : the role of long-term orientation and perceived value

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    2021

    Published in: Cogent business & management ; 8(2021), 1, Artikel-ID 1899468, Seite 1-16

  3. Vo Tan Liem [Author]; Nguyen Ngoc Hien [Author]

    Exploring the impact of dynamic environment and CEO's psychology characteristics on using management accounting system

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    2020

    Published in: Cogent business & management ; 7(2020), 1, Artikel-ID 1712768, Seite 1-20

  4. Hien Thi Ngoc Huynh [Author]; Nguyen, Phuong V. [Author]; Tran, Khoa T. [Author]

    Internationalization and performance of Vietnamese manufacturing firms : does organizational slack matter?

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    2018

    Published in: Administrative Sciences ; 8(2018), 4/64 vom: Dez., Seite 1-15

  5. Hung Ngoc Tran [Author]; Hien Thanh Hoang [Author]; Thi Thuy Hanh Nguyen [Author]

    Environmental management accounting perception and implementation in the automobile industry in Vietnam

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    2020

    Published in: Journal of Asian finance, economics and business ; 7(2020), 12, Seite 941-949

  6. Hien Thu Thi Nguyen [Author]; Long Thanh Giang [Author]; Pham Toan Ngoc [Author]

    Impacts of higher tobacco tax on output and employment in Vietnam

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    2020

    Published in: Journal of economics & development ; 22(2020), 1, Seite 167-182

  7. Nguyen Ngoc Hien [Author]; Nguyen Nguyen Phuong [Author]; Tung Van Tran [Author]; Le Duc Thang [Author]

    The effect of country-of-origin image on purchase intention : the mediating role of brand image and brand evaluation

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    2020

    Published in: Management science letters ; 10(2020), 6, Seite 1205-1212

  8. Nguyen Ngoc Hien [Author]; Vo Tan Liem [Author]; Nguyen Thi Truc Ngan [Author]; Tran Nha Ghi [Author]

    The tendency of consumers to use online travel agencies from the perspective of the valence framework : the role of openness to change and compatibility

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    2024

    Published in: Journal of open innovation ; 10(2024), 1 vom: März, Artikel-ID 100181, Seite 1-11

  9. Trang Thi Uyen Nguyen [Author]; Phuong Van Nguyen [Author]; Hien Thi Ngoc Huynh [Author]; Giao Quynh Truong [Author]; Linh Do [Author]

    Unlocking e-government adoption : exploring the role of perceived usefulness, ease of use, trust, and social media engagement in Vietnam

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    2024

    Published in: Journal of open innovation ; 10(2024), 2 vom: Juni, Artikel-ID 100291, Seite 1-10

  10. Hien Thi Thu Dinh [Author]; Chu Ngoc Nguyen Mong [Author]; Tran Van Hong [Author]; Nguyen Du Van [Author]; Nguyen Quyen Le Hoang Thuy To [Author]

    Applying Stochastic Fractal Search Algorithm (SFSA) in ranking the determinants of undergraduates employability : evidence from Vietnam

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    2020

    Published in: Journal of Asian finance, economics and business ; 7(2020), 12, Seite 583-591

  11. Nguyen Phuong Mai [Author]; Thi Minh Hien Vu [Author]; Thi Minh Ngoc Luu [Author]; Thi Huong Dang [Author]

    Factors affecting digital banking services acceptance : an empirical study in Vietnam during the COVID-19 pandem-ic

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    2024

    Published in: Entrepreneurial business and economics review ; 12(2024), 1 vom: März, Seite 101-117

  12. Nguyen, Duong Thuy [Author]; Wang, Chian Nan [Author]; Dang, Thanh Tuan [Author]; Ming-Hsien, Hsueh [Author]; Do, Ngoc Hien [Author]

    Enhancement of Sales Forecast Using Hybrid Sarima and Extreme Machine Learning : A Case for a Jewelry Retailer in Viet Nam

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    [S.l.]: SSRN, 2023

  13. Thi Minh Ngoc Luu [Author]; Nguyen Phuong Mai [Author]; Thi Huong Dang [Author]; Thi Minh Hien Vu [Author]

    The impact of internal marketing on employee satisfaction in the Vietnamese telecommunication industry

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    2022

    Published in: Contemporary economics ; 16(2022), 4 vom: 31. Dez., Seite 424-442

  14. Hien Thi Ngoc Huynh [Author]; Hoa Doan Xuan Trieu [Author]; Phuong Van Nguyen [Author]; Tue Gia Tran [Author]; Long Nguyen Hai Lam [Author]

    Explicating brand equity in the information technology sector in Vietnam

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    2021

    Published in: Administrative Sciences ; 11(2021), 4 vom: Dez., Artikel-ID 128, Seite 1-25