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Korschun, Daniel [Author] ; Welker, Grant [Other]

We are market basket : the story of the unlikely grassroots movement that saved a beloved business

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New York, NY [u.a.]: AMACOM, 2015
Bhattacharya, CB [Author] ; Korschun, Daniel [Other]

Stakeholder Marketing : Beyond the Four Ps and the Customer

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[S.l.]: SSRN, [2013]
Korschun, Daniel [Author] ; Rafieian, Hoori [Other]; Aggarwal, Anubhav [Other]; Swain, Scott D. [Other]

Taking a Stand : Consumer Responses When Companies Get (or Don’t Get) Political

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[S.l.]: SSRN, [2019]
Korschun, Daniel [Author] ; Welker, Grant [Contributor]

We are Market Basket : the story of the unlikely grassroots movement that saved a beloved business

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New York, NY: AMACOM, [2015]
Sen, Sankar [Author] ; Bhattacharya, CB [Other]; Korschun, Daniel [Other]

The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships : A Field Experiment

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[S.l.]: SSRN, [2013]
Bhattacharya, CB [Author] ; Korschun, Daniel [Other]; Sen, Sankar [Other]

Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives

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[S.l.]: SSRN, [2013]
Bhattacharya, CB [Author] ; Sen, Sankar [Other]; Korschun, Daniel [Other]

Using Corporate Social Responsibility to Win the War for Talent

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[S.l.]: SSRN, [2013]
Korschun, Daniel [Author]; Bhattacharya, CB [Author]; Swain, Scott D. [Author]

Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees

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[S.l.]: SSRN, 2013

Published in: ESMT Working Paper ; No. 11-05 (R1)
Korschun, Daniel [Author]; Bhattacharya, C. B. [Author]; Swain, Scott D. [Author]

Corporate social responsibility, customer orientation, and the job performance of frontline employees

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Berlin: European School of Management and Technology (ESMT), 2013
Di Iorio, Vinicio [Author]; Testa, Francesco [Author]; Korschun, Daniel [Author]; Iraldo, Fabio [Author]; Iovino, Roberta [Author]

Curious about the circular economy? : internal and external influences on information search about the product lifecycle

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2023

Published in: Business strategy and the environment ; 32(2023), 4 vom: Mai, Seite 2193-2208
Appels, Moritz [Author]; Edinger-Schons, Laura [Author]; Korschun, Daniel [Author]; Roman Almanzar, Arlette Danielle [Author]

Courageous Role Model or Threatening Villain : A Parallel Mediation Model of Corporate and Citizen Activism

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[S.l.]: SSRN, 2022
Korschun, Daniel

Brand Activism Is Here to Stay: Here’s Why

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Walter de Gruyter GmbH, 2021

Published in: NIM Marketing Intelligence Review, 13 (2021) 2, Seite 10-17
Korschun, Daniel

Editorial

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Walter de Gruyter GmbH, 2021

Published in: NIM Marketing Intelligence Review, 13 (2021) 2, Seite 3-3
Korschun, Daniel

Boundary-Spanning Employees and Relationships with External Stakeholders: A Social Identity Approach

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Academy of Management, 2015

Published in: Academy of Management Review, 40 (2015) 4, Seite 611-629
Guha, Mithila; Korschun, Daniel

Peer effects on brand activism: evidence from brand and user chatter on Twitter

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Springer Science and Business Media LLC, 2024

Published in: Journal of Brand Management, 31 (2024) 2, Seite 153-167
Wang, Wenling; Korschun, Daniel

Spillover of social responsibility associations in a brand portfolio

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Emerald, 2015

Published in: Journal of Product & Brand Management, 24 (2015) 6, Seite 596-609
Korschun, Daniel; Du, Shuili

How virtual corporate social responsibility dialogs generate value: A framework and propositions

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Elsevier BV, 2013

Published in: Journal of Business Research, 66 (2013) 9, Seite 1494-1504
Bhattacharya, C.B.; Korschun, Daniel

Stakeholder Marketing: Beyond the Four Ps and the Customer

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SAGE Publications, 2008

Published in: Journal of Public Policy & Marketing, 27 (2008) 1, Seite 113-116
Korschun, Daniel; Martin, Kelly D.; Vadakkepatt, Gautham

Marketing’s Role in Understanding Political Activity

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SAGE Publications, 2020

Published in: Journal of Public Policy & Marketing, 39 (2020) 4, Seite 378-387
Korschun, Daniel; Bhattacharya, CB; Swain, Scott D.

CSR and the Frontline Context: How Social Programs Improve Customer Service

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Walter de Gruyter GmbH, 2016

Published in: GfK Marketing Intelligence Review, 8 (2016) 1, Seite 24-29

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