Skip to contents Kapferer, Jean-Noël [Author] Strategic brand management : creating and sustaining brand equity long term - [2. ed.] Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. London [u.a.]: Kogan Page, 1997 Kapferer, Jean-Noël [Author] ; Kunzmann, Ulrich [Translator] Gerüchte : das älteste Massenmedium der Welt - [1. Auflage] Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Leipzig: Gustav Kiepenheuer Verlag, 1996 Kapferer, Jean-Noël [Author] ; Rominger-Hanauer, Barbara [Other] Die Marke - Kapital des Unternehmens Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Landsberg/Lech: Verl. Moderne Industrie, 1992 Kapferer, Jean-Noël [Author]; Bastien, Vincent [Author] The luxury strategy : break the rules of marketing to build luxury brands - [2. completely rev. and updated ed.] Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. London [u.a.]: Kogan Page, 2012 Kapferer, Jean-Noël [Author] Comment agit la publicité : théories, recherche et implications créatives Articles View online Schließen > Access https://www.persee.fr/doc/reso_0751-7971_1990_num_8_42_1767 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Réseaux ; Vol. 8, n° 42, pp. 27-41 Kapferer, Jean-Noël [Author] Le contrôle des rumeurs Articles View online Schließen > Access https://www.persee.fr/doc/comm_0588-8018_1990_num_52_1_1785 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Communications ; Vol. 52, n° 1, pp. 99-118 Kapferer, Jean-Noël [Author] Les disparitions de Mourmelon. Origine et interprétation des rumeurs Articles View online Schließen > Access https://www.persee.fr/doc/rfsoc_0035-2969_1989_num_30_1_2574 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Revue française de sociologie ; Vol. 30, n° 1, pp. 81-89 Kapferer, Jean-Noël [Author] La rumeur en Bourse Articles View online Schließen > Access https://www.persee.fr/doc/comm_0588-8018_1990_num_52_1_1783 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Communications ; Vol. 52, n° 1, pp. 61-84 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 1. Introduction : Paradoxe Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4610 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 9-14 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 10. Conquêtes Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4621 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 95-104 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 11. L'exploit Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4622 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 105-116 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 12. La virginité perdue Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4623 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 117-120 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 13. L'apprenti sorcier Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4624 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 121-126 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 14. Sortie de secours Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4625 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 127-132 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 15. Cultiver son jardin Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4626 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 133-137 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 16. Guerre et Paix Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4628 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 141-152 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 17. Le combat des géants Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4629 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 153-161 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 18. L'espace tricolore Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4630 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 163-173 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 19. Ariane Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4631 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 175-184 Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 2. La pensée verticale Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4613 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 17-27
Kapferer, Jean-Noël [Author] Strategic brand management : creating and sustaining brand equity long term - [2. ed.] Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. London [u.a.]: Kogan Page, 1997
Kapferer, Jean-Noël [Author] ; Kunzmann, Ulrich [Translator] Gerüchte : das älteste Massenmedium der Welt - [1. Auflage] Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Leipzig: Gustav Kiepenheuer Verlag, 1996
Kapferer, Jean-Noël [Author] ; Rominger-Hanauer, Barbara [Other] Die Marke - Kapital des Unternehmens Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Landsberg/Lech: Verl. Moderne Industrie, 1992
Kapferer, Jean-Noël [Author]; Bastien, Vincent [Author] The luxury strategy : break the rules of marketing to build luxury brands - [2. completely rev. and updated ed.] Books Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. London [u.a.]: Kogan Page, 2012
Kapferer, Jean-Noël [Author] Comment agit la publicité : théories, recherche et implications créatives Articles View online Schließen > Access https://www.persee.fr/doc/reso_0751-7971_1990_num_8_42_1767 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Réseaux ; Vol. 8, n° 42, pp. 27-41
Kapferer, Jean-Noël [Author] Le contrôle des rumeurs Articles View online Schließen > Access https://www.persee.fr/doc/comm_0588-8018_1990_num_52_1_1785 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Communications ; Vol. 52, n° 1, pp. 99-118
Kapferer, Jean-Noël [Author] Les disparitions de Mourmelon. Origine et interprétation des rumeurs Articles View online Schließen > Access https://www.persee.fr/doc/rfsoc_0035-2969_1989_num_30_1_2574 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Revue française de sociologie ; Vol. 30, n° 1, pp. 81-89
Kapferer, Jean-Noël [Author] La rumeur en Bourse Articles View online Schließen > Access https://www.persee.fr/doc/comm_0588-8018_1990_num_52_1_1783 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Communications ; Vol. 52, n° 1, pp. 61-84
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 1. Introduction : Paradoxe Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4610 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 9-14
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 10. Conquêtes Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4621 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 95-104
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 11. L'exploit Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4622 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 105-116
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 12. La virginité perdue Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4623 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 117-120
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 13. L'apprenti sorcier Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4624 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 121-126
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 14. Sortie de secours Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4625 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 127-132
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 15. Cultiver son jardin Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4626 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 133-137
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 16. Guerre et Paix Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4628 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 141-152
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 17. Le combat des géants Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4629 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 153-161
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 18. L'espace tricolore Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4630 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 163-173
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 19. Ariane Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4631 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 175-184
Kapferer, Jean-Noël [Author]; Dubois, Bernard [Author] 2. La pensée verticale Articles View online Schließen > Access https://www.persee.fr/doc/raipr_0033-9075_1981_num_60_1_4613 Show more show less Close > Bookmarks You can manage bookmarks using lists, please log in to your user account for this. Published in: Raison présente ; Vol. 60, n° 1, pp. 17-27
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