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Pilz, Gerald [Author] ; Uni-Taschenbücher GmbH, UVK Verlagsgesellschaft mbH

Online-Marketing Schritt für Schritt : Arbeitsbuch - [2. überarbeitete Auflage, revidierte Ausgabe]

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Konstanz: UTB, 2022 ; München: UVK, 2022

Published in: utb-studi-e-book- UTB ; 5525
Pilz, Gerald [Author] ; Uni-Taschenbücher GmbH, UVK Verlagsgesellschaft mbH

Online-Marketing Schritt für Schritt : Arbeitsbuch - [1. Auflage]

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https://elibrary.utb.de/doi/book/10.36198/9783838555256

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München: UVK Verlag, 2021

Published in: Schritt für Schritt- UTB ; 5525- utb-studi-e-book ; BWL/VWL
Fröhlich, Elisabeth [Author]; Lord, Sascha [Author]; Steinbiß, Kristina [Author]; Weber, Torsten [Author]

Marketing : Theorie und Praxis - [2., überarbeitete und erweiterte Auflage]

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München: UVK Verlag, 2022

Published in: utb-studi-e-book- UTB ; 4990
Helm, Roland [Author]; Endres, Herbert [Author]

Marketing : strategisch analysieren und marktorientiert umsetzen - [9., vollständig überarbeitete und erweiterte Auflage]

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Stuttgart: utb GmbH, 2024 ; Stuttgart: UVK, 2024

Published in: UTB ; 0919- utb-studi-e-book
Godbersen, Hendrik [Author]; Hausinger, Lena [Author]; FOM Hochschule für Oekonomie & Management, KCMS KompetenzCentrum für Marketing & Sales Management [Author]

Die Travel Journey von Digital Natives und Digital Immigrants: Eine vergleichende Analyse der digitalen und analogen Customer Touchpoints im Buchungsprozess von Urlaubsreisen

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http://hdl.handle.net/10419/249957

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Essen: MA Akademie Verlags- und Druck-Gesellschaft mbH, 2022
von Gizycki, Vittoria [Author]

Augmented Reality im Marketing : Kundenerlebnisse entlang der Customer Journey schaffen - [1st ed. 2023.]

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Wiesbaden: Springer Fachmedien Wiesbaden, 2023. ; Wiesbaden: Imprint: Springer Gabler, 2023.

Published in: essentials
Anderl, Eva [Author] ; Becker, Ingo [Other]; Wangenheim, Florian V. [Other]; Schumann, Jan Hendrik [Other]

Mapping the Customer Journey : A Graph-Based Framework for Online Attribution Modeling

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https://ssrn.com/abstract=2343077

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[S.l.]: SSRN, [2015]
Rana, Jyoti; Jain, Ruchi; Nehra, Vibha

Utility and Acceptability of AI-Enabled Chatbots on the Online Customer Journey in E-Retailing

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Deanship of Scientific Research, 2024

Published in: International Journal of Computing and Digital Systems
maik

Evaluating the effectiveness of „customer journey” tools for service design in online education

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Politechnika Slaska - Silesian University of Technology, 2023

Published in: Scientific Papers of Silesian University of Technology Organization and Management Series
Moliner, Miguel Angel; Tortosa-Edo, Vicent

Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience

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Emerald, 2023

Published in: Journal of Research in Interactive Marketing
Bajak, Maria; Spendel, Łukasz

Building consumer engagement and loyalty while traversing the customer journey in the online space

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Politechnika Slaska - Silesian University of Technology, 2022

Published in: Scientific Papers of Silesian University of Technology Organization and Management Series
Archawaporn, Laksamon; Leelasantitham, Adisorn

Managing Factors to Stages of the Online Customer Journey Influence on Brand Trust

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River Publishers, 2021

Published in: Journal of Web Engineering
Anderl, Eva; Becker, Ingo; Wangenheim, Florian V.; Schumann, Jan Hendrik

Mapping the Customer Journey: Lessons Learned from Graph-Based Online Attribution Modeling

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Elsevier BV, 2015

Published in: SSRN Electronic Journal
Wooff, David A.; Anderson, Jillian M.

Time-Weighted Multi-Touch Attribution and Channel Relevance in the Customer Journey to Online Purchase

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Springer Science and Business Media LLC, 2015

Published in: Journal of Statistical Theory and Practice
Huang, Yingying; Gursoy, Dogan

Customers’ online service encounter satisfaction with chatbots: interaction effects of language style and decision-making journey stage

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Emerald, 2024

Published in: International Journal of Contemporary Hospitality Management
Analyzing a successful journey of building engaged online communities through social media : The optimal innovation of customer loyalty programs : The optimal innovation of customer loyalty programs

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Emerald, 2019

Published in: Strategic Direction
Natarajan, Thamaraiselvan; Veera Raghavan, Deepak Ramanan

Does service journey quality explain omnichannel shoppers' online engagement behaviors? The role of customer-store identification and gratitude toward the store

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Emerald, 2023

Published in: The TQM Journal

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