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Fuchs, Tobias [Author]; Zilling, Manfred Peter [Author]; Schüle, Hubert [Author]

Analyse des Spillover-Effekts in Suchketten anhand des Google Conversion Tracking

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http://hdl.handle.net/10419/66221

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Göttingen: PFH Private Hochschule Göttingen, 2012
Bergemann, Dirk [Author]; Duetting, Paul [Author]; Paes Leme, Renato [Author]; Zuo, Song [Author]

Calibrated click-through auctions : an information design approach

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https://cowles.yale.edu/sites/default/files/files/pub/d22/d2285.pdf

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New Haven, Connecticut: Cowles Foundation for Research in Economics, Yale University, 2021

Published in: Cowles Foundation for Research in Economics: Cowles Foundation discussion paper ; 2285
Beel, Joeran [Author]; Genzmehr, Marcel [Author]; Langer, Stefan [Author]; Nürnberger, Andreas [Author]; Gipp, Bela [Author]

A comparative analysis of offline and online evaluations and discussion of research paper recommender system evaluation

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KOPS - The Institutional Repository of the University of Konstanz, 2013
Casanova Soberón, Adrián González [Author]; Smadi, Charline [Author]; Wakolbinger, Anton [Author]

Quasi-equilibria and click times for a variant of Muller’s ratchet - [First available in Project Euclid: 28 November 2023]

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2023

Published in: Electronic journal of probability ; Volume 28(2023), pp. 1-37
Casanova Soberón, Adrián González [Author]; Samdi, Charline [Author]; Wakolbinger, Anton [Author]

Quasi-equilibria and click times for a variant of Muller's ratchet

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https://nbn-resolving.org/urn:nbn:de:101:1-2022121211155619126574

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Oberwolfach: Mathematisches Forschungsinstitut Oberwolfach, 2022

Published in: Oberwolfach preprints ; 2022,18
Bousquet, Faustine [Author] ; Montpellier [Contributor]; Lavergne, Christian [Contributor]; Lèbre, Sophie [Contributor]

Modélisation de la réponse utilisateur à une campagne de publicité mobile ; Predicting user responses to a mobile advertising campaign

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http://www.theses.fr/2020MONTS095/document

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theses.fr, 2020-12-15
Pilz, Gerald [Author] ; Uni-Taschenbücher GmbH, UVK Verlagsgesellschaft mbH

Online-Marketing Schritt für Schritt : Arbeitsbuch - [2. überarbeitete Auflage, revidierte Ausgabe]

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https://elibrary.utb.de/doi/book/10.36198/9783838558233

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Konstanz: UTB, 2022 ; München: UVK, 2022

Published in: utb-studi-e-book- UTB ; 5525
Pilz, Gerald [Author] ; Uni-Taschenbücher GmbH, UVK Verlagsgesellschaft mbH

Online-Marketing Schritt für Schritt : Arbeitsbuch - [1. Auflage]

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https://elibrary.utb.de/doi/book/10.36198/9783838555256

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München: UVK Verlag, 2021

Published in: Schritt für Schritt- UTB ; 5525- utb-studi-e-book ; BWL/VWL
Yang, Yanwu [Author]; Zhai, Panyu [Author]

Click-Through Rate Prediction in Online Advertising : A Literature Review

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https://ssrn.com/abstract=4036054

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[S.l.]: SSRN, [2022]

Published in: Yang, Yanwu and Zhai, Panyu, (2022). Click-through rate prediction in online advertising: a literature review. Information Processing & Management, 59(2): 102853
Besbes, Omar [Author]; Gur, Yonatan [Author]; Zeevi, Assaf [Author]

Optimization in Online Content Recommendation Services : Beyond Click-Through Rates

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https://ssrn.com/abstract=2474049

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[S.l.]: SSRN, 2016
Wilson, Linus [Author]

The Relative Importance of Click-Through Rates (CTR) Versus Watch Time for YouTube Views

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https://ssrn.com/abstract=3369353

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[S.l.]: SSRN, [2021]
Rabhan, Benji [Author]

Convert every click : make more money online with holistic conversion rate optimization

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https://learning.oreilly.com/library/view/-/9781118759707/?ar

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Hoboken, N.J.: Wiley, c2013
Whitehead, Hal; Weilgart, Linda

Click rates from sperm whales

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Acoustical Society of America (ASA), 1990

Published in: The Journal of the Acoustical Society of America
Clemenshia, Avila; M., Vijaya

Click Through Rate Prediction for Display Advertisement

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Foundation of Computer Science, 2016

Published in: International Journal of Computer Applications
Huggins, A. W. F.

Perceived Rate of Dichotically Alternated Clicks

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Acoustical Society of America (ASA), 1969

Published in: The Journal of the Acoustical Society of America
Immorlica, Nicole; Jain, Kamal; Mahdian, Mohammad; Talwar, Kunal

Lecture Notes in Computer Science: Click Fraud Resistant Methods for Learning Click-Through Rates

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Springer Berlin Heidelberg, 2005

Published in: Lecture Notes in Computer Science
Duan, Mingxing; Li, Kenli; Zhang, Weinan; Qin, Jiarui; Xiao, Bin

Attacking Click-through Rate Predictors via Generating Realistic Fake Samples

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Association for Computing Machinery (ACM), 2024

Published in: ACM Transactions on Knowledge Discovery from Data
Yuan, Quan; Zhu, Ming; Li, Yushi; Liu, Haozhe; Guo, Siao

Feature-Interaction-Enhanced Sequential Transformer for Click-Through Rate Prediction

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MDPI AG, 2024

Published in: Applied Sciences
Zhu, Chenxu; Chen, Bo; Zhang, Weinan; Lai, Jincai; Tang, Ruiming; He, Xiuqiang; Li, Zhenguo; Yu, Yong

AIM: Automatic Interaction Machine for Click-Through Rate Prediction

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Institute of Electrical and Electronics Engineers (IEEE), 2023

Published in: IEEE Transactions on Knowledge and Data Engineering
Sari Hepy Maharani -; Tarman Effendi

Decoding Click-Through Rate's Role in Shopee Marketplace Shopping Choices

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2023

Published in: Asian Journal of Management

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