@book
{TN_libero_mab2,
author = {
Crane, Edgar
},
title = {
Marketing communications
},
edition = {
2. ed.
}
,
publisher = {Wiley},
isbn = {0471184012},
keywords = {
Marketing Decision making
,
Advertising
},
year = {1972},
booktitle = {The Wiley marketing series},
address = {
New York [u.a.]
},
url = {
http://slubdd.de/katalog?TN_libero_mab2
}
}