@book
{TN_libero_mab2,
author = {
Koppelmann, Udo
},
title = {
Produktwerbung
},
publisher = {Kohlhammer},
isbn = {3170072390},
keywords = {
Wirtschaftliche Information
,
Werbung
},
year = {1981},
abstract = {Literaturverz. S. 368 - 384},
address = {
Stuttgart [u.a.]
},
url = {
http://slubdd.de/katalog?TN_libero_mab2
}
}