author = { Palloks, Monika },

title = { Marketing-Controlling Konzeption zur entscheidungsbezogenen Informationsversorgung des operativen und strategischen Marketing-Management },

publisher = {Lang},

isbn = {3631441460},

keywords = { Marketing , Management , Strategic planning , Hochschulschrift , Controlling },

year = {1991},

booktitle = {Schriften zum Controlling ; 11},

address = { Frankfurt am Main [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }