author = { Kawasaki, Guy Röhrich, Stefan AND Kawasaki, Guy },

title = { Management à la Macintosh },

publisher = {Campus-Verl.},

isbn = {3593344688},

keywords = { Apple Computer Inc. , Software , Computer , Marketingmanagement , Macintosh , Produktmanagement },

year = {1991},

address = { Frankfurt/Main },

url = { http://slubdd.de/katalog?TN_libero_mab2 }