author = { Gill, Leslie E. },

title = { Advertising and psychology },

edition = { [Nachdr. der Ausg.] New York, Hutchinson, 1954 } ,

publisher = {Routledge},

isbn = {9780415637497},

isbn = {9780415817707},

keywords = { Werbepsychologie , Großbritannien , Psychologie , Werbung , Medien },

year = {2013},

booktitle = {Routledge library editions / Advertising ; 1},

address = { London [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }