author = { Munzinger, Uwe AND Wenhart, Christiane },

title = { Marken erleben im digitalen Zeitalter Markenerleben messen, managen, maximieren },

publisher = {Springer Gabler},

isbn = {9783834931191},

isbn = {3834931195},

keywords = { Markenführung , Markenimage , Konsumentenverhalten , Economics , Marketing , Markenpolitik },

year = {2012},

address = { Wiesbaden },

url = { https://katalog.slub-dresden.de/en/?cHash=a8fa44d3bda0cb9d524c2f0ab6715df9&tx_find_find%5Baction%5D=citation&tx_find_find%5Bcontroller%5D=Search&tx_find_find%5Bid%5D=0-1618474219&tx_find_find%5Btype%5D=bibtex }