@book
{TN_libero_mab2,
author = {
Munzinger, Uwe
AND
Wenhart, Christiane
},
title = {
Marken erleben im digitalen Zeitalter
Markenerleben messen, managen, maximieren
},
publisher = {Springer Gabler},
isbn = {9783834931191},
isbn = {3834931195},
keywords = {
Markenführung
,
Markenimage
,
Konsumentenverhalten
,
Economics
,
Marketing
,
Markenpolitik
},
year = {2012},
address = {
Wiesbaden
},
url = {
https://katalog.slub-dresden.de/en/?cHash=a8fa44d3bda0cb9d524c2f0ab6715df9&tx_find_find%5Baction%5D=citation&tx_find_find%5Bcontroller%5D=Search&tx_find_find%5Bid%5D=0-1618474219&tx_find_find%5Btype%5D=bibtex
}
}