author = { Joas, August },

title = { Konkurrenzforschung als Erfolgspotential im strategischen Marketing },

publisher = {FGM-Verl.},

isbn = {3921953294},

keywords = { Marketing , Management , Strategic planning , Competition , Hochschulschrift , Konkurrenzanalyse },

year = {1990},

booktitle = {Schwerpunkt Marketing ; 29},

address = { Augsburg },

url = { http://slubdd.de/katalog?TN_libero_mab2 }