author = { Padveen, Corey },

title = { Marketing to millennials for dummies },

publisher = {Wiley},

isbn = {9781119369059},

isbn = {1119369053},

keywords = { Young adult consumers ; Attitudes , Generation Y ; Attitudes , Target marketing , Consumer behavior , Electronic books , Electronic books ; local },

year = {[2017]},

abstract = {Date of publication from resource description page. - Description based on online resource; title from cover (Safari, viewed June 6, 2017)},

booktitle = {For dummies},

address = { [Place of publication not identified] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }