author = { Weinberg, Tamar Pahrmann, Corina },

title = { Social media marketing Strategien für Twitter, Facebook & Co. },

edition = { 2. Aufl. } ,

publisher = {O'Reilly},

keywords = { Internet marketing , Social media ; Economic aspects , Online social networks ; Economic aspects , Electronic commerce , Electronic books , Electronic books ; local },

year = {c2011},

abstract = {Previous ed. published in 2009 with title: The new community rules : marketing on the social Web. - Includes index. - Description based on print version record},

address = { Köln },

url = { http://slubdd.de/katalog?TN_libero_mab2 }