author = { Zogaj, Adnan AND Tscheulin, Dieter K. AND Olk, Stephan },

title = { Benefits of matching consumers’ personality: creating perceived trustworthiness via actual self-congruence and perceived competence via ideal self-congruence },

publisher = {Wiley},

publisher = {: Albert-Ludwigs-Universität Freiburg},

isbn = {1520-6793},

year = {2021},

year = {, 2021},

address = { Hoboken, NJ , ; Freiburg },

url = { http://slubdd.de/katalog?TN_libero_mab2 }