author = { Moriuchi, Emi },

title = { Cross-cultural social media marketing bridging across cultural differences },

publisher = {Emerald Publishing Limited},

publisher = {},

isbn = {9781838671754},

isbn = {9781838671778},

keywords = { Internationales Marketing , Interkulturelles Management , Social Web , Internet marketing Cross-cultural studies , Social media Cross-cultural studies , Business & Economics ; E-Commerce / Digital Marketing , Social networking , Online-Marketing , Kulturkontakt , Social Media },

year = {[2021]},

abstract = {Includes index. - Includes bibliographical references. - Print version record},

booktitle = {Emerald insight},

booktitle = {Emerald points},

address = { Bingley, U.K. , },

url = { http://slubdd.de/katalog?TN_libero_mab2 }