author = { Mayer, James Kumar, Piyush AND Yoon, Hye Jin },

title = { Does Sexual Humor Work on Mars, But Not on Venus? Exploring Consumer Acceptance of Sexually Humorous Advertising by Gendered Brands },

publisher = {SSRN},

year = {[2015]},

abstract = {Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 11, 2015 erstellt},

booktitle = {Kelley School of Business Research Paper ; No. 15-40},

address = { [S.l.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }