author = { Bart, Yakov Stephen, Andrew T. AND Sarvary, Miklos },

title = { Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions },

publisher = {SSRN},

year = {[2014]},

abstract = {In: Journal of Marketing Research, Vol. 51, No. 3, pp. 270-285, June 2014},

abstract = {Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 26, 2014 erstellt},

address = { [S.l.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }