author = { Simon, Hermann },

title = { Preismanagement kompakt Probleme und Methoden des modernen Pricing },

publisher = {Gabler},

isbn = {3409132325},

keywords = { Preismanagement , Theorie , Lehrbuch , Preispolitik },

year = {1995},

abstract = {Literaturverz. S. 211 - 218},

address = { Wiesbaden },

url = { http://slubdd.de/katalog?TN_libero_mab2 }