author = { Aksehirli, Zeynep AND Bart, Yakov AND Chan, Kwong AND Pauwels, Koen },

title = { Break the wall why and how to democratize digital in your business },

publisher = {Emerald Publishing Limited},

publisher = {},

isbn = {9781803821856},

isbn = {9781803821870},

keywords = { Business enterprises Technological innovations , Marketing Technological innovations , Business & Economics ; Management , Management & management techniques },

year = {2022},

year = {, ©2023},

abstract = {Includes bibliographical references and index. - Print version record},

booktitle = {American Marketing Association},

booktitle = {Emerald insight},

address = { Bingley, U.K. , },

url = { http://slubdd.de/katalog?TN_libero_mab2 }