author = { Korkames, Joseph AND Stanley, Tom D. AND Stremersch, Stefan },

title = { Reducing biases in advertising effectiveness research new meta-analytic evidence },

publisher = {Erasmus Research Institute of Management (ERIM)},

keywords = { advertising , sales , meta-analysis , publication bias , marketing mix , Graue Literatur },

year = {[2022]},

booktitle = {ERIM report series research in management ; ERS-2022-008-MKT},

address = { Rotterdam },

url = { http://slubdd.de/katalog?TN_libero_mab2 }