author = { Grewal, Dhruv AND Bart, Yakov AND Spann, Martin AND Zubcsek, Peter Pal },

title = { Mobile Advertising A Framework and Research Agenda },

publisher = {SSRN},

year = {2015},

abstract = {In: Journal of Interactive Marketing},

abstract = {Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 20, 2015 erstellt},

address = { [S.l.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }