author = { Pongsakornrungsilp, Siwarit AND Bradshaw, Alan AND Schroeder, Jonathan E. },

title = { Brand Community as Co-Creation Value in the Service-Dominant Logic of Marketing },

publisher = {SSRN},

year = {2009},

abstract = {Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2008 erstellt},

address = { [S.l.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }