author = { Skålén, Per AND Cova, Bernard AND Gummerus, Johanna AND Sihvonen, Antti },

title = { Marketing-as-practice a framework and research agenda for value-creating marketing activity },

publisher = {},

isbn = {1741-301X},

keywords = { Marketing activity , marketing practices , marketing practitioners , marketing praxis , practice theory , value creation , Aufsatz in Zeitschrift },

year = {2023},

address = { },

url = { http://slubdd.de/katalog?TN_libero_mab2 }