author = { Liang, Yitian (Sky) AND Chen, Xinlei (Jack) AND Han, Shengnan AND Zhang, Jinglong AND Chen, Yubo },

title = { Is the Money Spent on Ad Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment },

publisher = {SSRN},

keywords = { digital advertising , ad platform , ad spillover , advertising effect },

year = {[2023]},

abstract = {Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 17, 2023 erstellt},

address = { [S.l.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }