@misc
{TN_libero_mab2,
author = {
Krowinska, Agata
AND
Backhaus, Christof
AND
Becker, Benjamin
},
title = {
Digital content marketing
creating value in practice
},
edition = {
First Edition.
}
,
publisher = {Routledge},
isbn = {9781003346500},
isbn = {1003346502},
isbn = {9781000987539},
isbn = {1000987531},
isbn = {9781000987553},
isbn = {1000987558},
keywords = {
Internet marketing
,
Strategic planning
,
Value added
,
Marketing sur Internet
,
Planification stratégique
,
Valeur ajoutée
,
BUSINESS & ECONOMICS / General
,
BUSINESS & ECONOMICS / Management Science
,
BUSINESS & ECONOMICS / Marketing / General
},
year = {2024},
abstract = {Includes bibliographical references and index. - Description based upon online resource; title from PDF title page (viewed January 7th, 2024)},
address = {
Abingdon
},
url = {
https://katalog.slub-dresden.de/en/?cHash=a8fa44d3bda0cb9d524c2f0ab6715df9&tx_find_find%5Baction%5D=citation&tx_find_find%5Bcontroller%5D=Search&tx_find_find%5Bid%5D=0-1887280774&tx_find_find%5Btype%5D=bibtex
}
}