author = { Advertising and Consumer Psychology Conference 13 1994 Minneapolis, Minn Wells, William D. },

title = { Measuring advertising effectiveness },

publisher = {L. Erlbaum Associates},

isbn = {0805819010},

isbn = {0805828125},

keywords = { Advertising Research , Konferenzschrift , Konferenzschrift 1994 Minneapolis, Minn. , Werbeforschung , Werbung , Effizienz , USA },

year = {1997},

abstract = {Includes bibliographical references and indexes},

abstract = {"Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference" - Includes bibliographical references and index},

booktitle = {Advertising and consumer psychology},

address = { Mahwah, NJ [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }