author = { Carson, David },

title = { Qualitative marketing research },

publisher = {SAGE},

isbn = {0761963650},

isbn = {0761963669},

keywords = { Qualitative research , Marketing research , Marktforschung },

year = {2001},

abstract = {Includes bibliographical references and index},

address = { London [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }