author = { Albaum, Gerald AND Strandskov, Jesper AND Duerr, Edwin Albaum, Gerald S. AND Albaum, Gerald },

title = { Internationales Marketing und Exportmanagement },

edition = { 3. Aufl., [Nachdr.] } ,

publisher = {Pearson Studium},

isbn = {382737006X},

keywords = { Internationales Marketing , Lehrbuch , Exportmarketing },

year = {2001},

abstract = {Literaturangaben},

booktitle = {Wi - Wirtschaft ; Marketing},

address = { München },

url = { http://slubdd.de/katalog?TN_libero_mab2 }