author = { Wengler, Stefan },

title = { Key account management in business-to-business markets an assessment of its economic value },

edition = { 1. Aufl. } ,

publisher = {Deutscher Universitäts-Verl.},

isbn = {9783835005174},

isbn = {3835005170},

keywords = { Key-Account-Management , Lieferantenmanagement , Kosten-Nutzen-Analyse , Transaktionskosten , Entscheidungstheorie , Theorie , Hochschulschrift , Kundengruppenmanagement , Transaktionskostenansatz , Business-to-Business-Marketing },

year = {2006},

abstract = {Literaturverz. S. 254 - 294},

booktitle = {Gabler Edition Wissenschaft ; Business-to-Business-Marketing},

booktitle = {Gabler Edition Wissenschaft},

address = { Wiesbaden },

url = { http://slubdd.de/katalog?TN_libero_mab2 }