author = { Andersen, Henrik AND Ritter, Thomas },

title = { Inside the customer universe how to build unique customer insight for profitable growth and market leaders },

publisher = {Wiley},

isbn = {9780470694244},

keywords = { Beziehungsmarketing , Konsumentenverhalten , Marketing , Holismus , Customer relations , Kundenmanagement , Marketingstrategie },

year = {c 2008},

abstract = {Includes bibliographical references and index},

abstract = {The quick-guide to customer universe based execution -- The executive challenge of driving EBITDA -- The challenges of current segmentation models -- Identifying customer types : inside the customer mind -- Identifying roles and scenes : inside situations and occasions -- CUBEical segmentation : the platform for achieving market leadership -- CUBEical strategy : where and how to compete -- CUBEical implementation : how to set the agenda -- CUBEical thinking : why the framework works -- The fast moving consumer goods universe -- The key account management universe -- The mergers and acquisition universe},

address = { Chichester [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }