author = { Czinkota, Michael R. AND Ronkainen, Ilkka A. AND Moffett, Michael H. AND Marinova, Svetla T. AND Marinov, Marin A. },

title = { International business },

edition = { European ed. } ,

publisher = {Wiley},

isbn = {9780470510292},

keywords = { Internationaler Markteintritt , Internationales Marketing , Internationaler Markt , Multinationales Unternehmen , Internationaler Wettbewerb , Welt , Europa , International trade , International finance , Investments, Foreign , International business enterprises , Lehrbuch , Glossar enthalten , Einführung , Welthandel , USA , Schwellenländer },

year = {2009},

abstract = {Includes bibliographical references and index},

address = { Hoboken, NJ [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }