author = { Ryals, Lynette },

title = { Managing customers profitably },

publisher = {Wiley},

isbn = {0470060638},

isbn = {9780470060636},

keywords = { Beziehungsmarketing , Lieferantenmanagement , Kundenwert , USA , Customer relations Management , Kundenmanagement , Erfolgsfaktor },

year = {2008},

abstract = {Includes bibliographical references and index},

address = { Chichester [u.a.] },

url = { http://slubdd.de/katalog?TN_libero_mab2 }