author = { Mooi, Erik A. AND Sarstedt, Marko },

title = { A concise guide to market research the process, data, and methods using IBM SPSS statistics },

publisher = {Springer},

isbn = {9783642125409},

keywords = { Marktforschung , Statistische Methode , Economics Statistics , Economics , Industrial management , Marketing , Lehrbuch , Statistik , SPSS , IBM SPSS Statistics 19 , Deskriptive Statistik , Regressionsanalyse , Multivariate Analyse },

year = {2011},

address = { Berlin },

url = { http://slubdd.de/katalog?TN_libero_mab2 }