author = { Ambrus, Attila AND Calvano, Emilio AND Reisinger, Markus },

title = { Either or both competition a "two-sided" theory of advertising with overlapping viewerships ; conference paper },

publisher = {ZBW},

keywords = { Graue Literatur , Konferenzschrift },

year = {2013},

booktitle = {Beiträge zur Jahrestagung des Vereins für Socialpolitik 2013: Wettbewerbspolitik und Regulierung in einer globalen Wirtschaftsordnung ; A13, Session: Media economics ; V2},

address = { [Kiel },

url = { http://slubdd.de/katalog?TN_libero_mab2 }