author = { Stafflage, Marcel Krafft, Manfred },

title = { In-store Mobile Marketing-Kommunikation empirische Analysen von Determinanten aus Konsumentensicht },

publisher = {Springer Gabler},

publisher = {},

isbn = {3658115300},

isbn = {9783658115302},

keywords = { Online-Handel , Marketingmanagement , Beziehungsmarketing , Hochschulschrift , Electronic Commerce , Telemarketing , Kundenmanagement },

year = {[2016]},

year = {, © 2016},

booktitle = {Kundenmanagement & Electronic Commerce},

booktitle = {Research},

address = { Wiesbaden , },

url = { http://slubdd.de/katalog?TN_libero_mab2 }