@misc
{TN_libero_mab2,
author = {
Heimers, Regine
Theuvsen, Ludwig
AND
Rüger-Muck, Edith
AND
Fleuchaus, Ruth
},
title = {
Customer Engagement in the German Wine Industry
},
publisher = {Niedersächsische Staats- und Universitätsbibliothek Göttingen},
keywords = {
Betrothal
,
Wine industry
,
customer engagement
,
relationship marketing
,
loyalty
,
reward programs
,
wine industry
},
year = {2020},
address = {
Göttingen
},
url = {
http://slubdd.de/katalog?TN_libero_mab2
}
}