author = { Macrae, Chris AND Rouse, Brenda AND Yan, Jack AND Kitchin, Tim AND Blumenthal, Dannielle AND Caswell, John AND Ryder, Ian AND Anholt, Simon AND Power, Thomas AND McQuarrie, Malcolm AND Willmott, Michael AND Abel, Andrew AND Hilton, Steve AND Irwin, Ron AND Middlemiss, Nigel AND Brady, Arlo },

title = { Editorial: Can brand leadership recover local trust and global responsibility? },

publisher = {Springer Science and Business Media LLC},

isbn = {1350-231X},

isbn = {1479-1803},

keywords = { Marketing , Strategy and Management },

year = {2003},

url = { http://slubdd.de/katalog?TN_libero_mab2 }