@misc
{TN_libero_mab2,
author = {
Patterson, Patrick Hyder
},
title = {
Truth Half Told: Finding the Perfect Pitch for Advertising and Marketing in Socialist Yugoslavia, 1950–1991
},
publisher = {Cambridge University Press (CUP)},
isbn = {1467-2227},
isbn = {1467-2235},
keywords = {
History
,
Business, Management and Accounting (miscellaneous)
},
year = {2003},
url = {
http://slubdd.de/katalog?TN_libero_mab2
}
}