author = { Enis, Ben M. AND Smith, Samuel V. },

title = { Is purchasing management to buying as marketing is to selling? },

publisher = {Springer Science and Business Media LLC},

isbn = {1552-7824},

isbn = {0092-0703},

keywords = { Marketing , Economics and Econometrics , Business and International Management },

year = {1977},

url = { https://katalog.slub-dresden.de/en/?cHash=a8fa44d3bda0cb9d524c2f0ab6715df9&tx_find_find%5Baction%5D=citation&tx_find_find%5Bcontroller%5D=Search&tx_find_find%5Bid%5D=ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTAwNy9iZjAyNzIxOTk2&tx_find_find%5Btype%5D=bibtex }