author = { Hand, Karen AND Murphy, Rebecca AND MacLachlan, Malcolm AND Carr, Stuart Colin },

title = { Worlds Apart? – The Challenges of Aligning Brand Value for NGO’s },

publisher = {Springer Science and Business Media LLC},

isbn = {1865-1984},

isbn = {1865-1992},

keywords = { Marketing , Economics and Econometrics },

year = {2022},

url = { http://slubdd.de/katalog?TN_libero_mab2 }