@misc
{TN_libero_mab2,
author = {
Hruschka, Harald
AND
Lukanowicz, Martin
AND
Buchta, Christian
},
title = {
Cross-category sales promotion effects
},
publisher = {Elsevier BV},
isbn = {0969-6989},
keywords = {
Marketing
},
year = {1999},
url = {
http://slubdd.de/katalog?TN_libero_mab2
}
}