author = { Bradshaw, Alan },

title = { Detlev Zwick and Julien Cayla (eds) Inside Marketing: Practices, Ideologies and Devices },

publisher = {SAGE Publications},

isbn = {1469-5405},

isbn = {1741-2900},

keywords = { Marketing , Economics and Econometrics , Sociology and Political Science , Arts and Humanities (miscellaneous) , Social Psychology , Business and International Management },

year = {2012},

url = { http://slubdd.de/katalog?TN_libero_mab2 }